The information and sensations experienced remain strongly impressed, allowing the players to refine their perception, attention and memory, so facilitating changes in behaviour via so-called learning-by-doing. Serious games thus become useful tools for:

Prompt responses to new market challenges and the abandonment of obsolete tools and processes are imperative for all companies. A good system of knowledge-sharing increases company reactivity in responding to internal and external changes, so enhancing competitiveness.

By combining the interaction and involvement of games with objectives that go beyond simple entertainment, Serious Games are used successfully to educate, train and inform in an effective and incisive manner. Cutting across all merchandise sectors, Serious Games can potentially be used in any company.